Work and results

Real projects, real numbers. Click any case study to see the challenge, what I did and what changed.

Case studies

SEO and link building

Organic growth across five client websites

Organic traffic uplift, SySpree Digital

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+22%

The challenge

Five client websites needed more authority to move up Google.

What I did

Ran link building and off-page SEO across all five accounts, building over 100 quality backlinks from relevant sites.

The result

Organic traffic grew 22% across the five accounts.

SEO strategy

Fixing a traffic drop by matching search intent

Evolve Brand Development Solutions

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Recovered

The challenge

The agency’s own website lost organic traffic, and nobody was sure why.

What I did

Used Semrush to audit the target keywords and found they did not match what searchers actually wanted. Replaced them with intent-matched keywords and rewrote the pages to answer those searches.

The result

Traffic came back steadily over the following three to four months.

Keyword research

Keyword strategy for an author-services platform

High-authority publishing platform

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DR 83

The challenge

A large platform needed to know which keywords were worth targeting, not just which had the most searches.

What I did

Researched in Semrush, compared volume, difficulty and current ranking position, and recommended three keywords with a written rationale. Advised against one high-volume keyword because it was unlikely to convert.

The result

A clear, prioritised plan focused on keywords that bring in buyers, not just browsers.

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Paid ads: Google Ads

Growing a YouTube channel from zero

Subscribers, with one Short at 1.7M+ views

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12k+

The challenge

Grow a brand-new YouTube channel quickly, on a very small budget.

What I did

Planned and ran a Google Ads video campaign with a clear growth target, and stopped it as soon as the target was reached.

The result

The channel grew from 0 to over 12,000 subscribers, and one Short passed 1.7 million views on about ₹4,800 of ad spend.

View the full case study See the channel
Paid ads: Google and Meta

More leads and sales for a UK online shop

Leads and sales, UK e-commerce client

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+20–30%

The challenge

A UK e-commerce business needed more leads and sales from a small monthly ad budget.

What I did

Set up and managed campaigns on Google Ads and Meta (Facebook and Instagram), wrote the ad copy, and adjusted targeting and budgets based on results.

The result

Leads and sales rose by 20 to 30 percent.

B2B content and LinkedIn

Turning a pharma LinkedIn page into a lead source

Inbound leads a week, pharma client at Evolve

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10–12

The challenge

A pharmaceutical client’s LinkedIn page was getting around 10 interactions per post and no real business from it.

What I did

Led the content and SEO strategy, planned the posts, and directed the campaign with the social media executive.

The result

Posts grew to 50+ interactions each, and the page started bringing in 10 to 12 inbound leads a week.

Technical SEO

Making a slow website fast

Page load time, Evolve

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4s → <1s

The challenge

A slow website was hurting rankings and losing visitors before the page loaded.

What I did

Diagnosed the causes of the slow load times and worked alongside the developers to fix them.

The result

Load time dropped from around 4 seconds to under 1 second.

Some clients are not named to respect confidentiality. Happy to talk through any of these on a call.

Copywriting samples

A few pieces I am proud of, across campaigns, radio, social and e-commerce writing.

Brand copy

Zudio

Monsoon and Pride social campaign concepts for the fashion retailer, with taglines and a content plan. Paid freelance work.

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Brand copy

Selsun

A relaunch campaign for the anti-dandruff brand: strategy brief, retail copy, a 30-second video script and social posts. Paid freelance work.

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Radio, social and video

LG

A radio spot for an air conditioner, IPL social copy for LG OLED and an Independence Day reel concept. Paid freelance work.

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E-commerce copy

UK fashion product copy

Six product descriptions in three different brand voices, from fast fashion to premium to sportswear, with SEO woven in. Self-initiated spec work.

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