Freelance UX writer for fintech, health and public sector teams. Onboarding flows, error messages, forms and content design systems. Based in Manchester, working with teams across the UK.
Taking new projects from JanuarySeven screens cut to four. Plain-English explanations of why each document was needed, and error messages that said exactly what to fix. Results measured over six weeks against the old flow.
Mapped the questions patients phoned in with, then answered them on the booking pages. Tested with older patients and screen reader users before launch.
Merged four overlapping forms into one guided journey, and rewrote twelve letter templates to a reading age of nine.
A shared word list, error message patterns and a tone guide that product, support and marketing now use for every release.
Eight years in content design, the first five in-house at a high-street bank. I work best embedded with a product team for a few weeks: in your Figma files, your stand-ups and your research sessions.
Previously worked with banks, NHS suppliers, two local councils and a handful of startups.
| Day rate | £450 |
| Content audit of one user journey | £1,800 |
| Voice and tone guide | from £3,500 |
| Monthly retainer, 4 days | £1,700 |
Got a flow people abandon?
sam@example.com