Free hook checker

Paste a headline, ad line or first sentence and get a score out of 100, with clear tips to make people stop scrolling.

Want hooks that are ready to use?

The Hook Vault has 101 fill-in-the-blank hooks for email, ads, video, LinkedIn, landing pages and cold outreach, each with a worked example.

Get The Hook Vault (£12)See all products

Want to go further on your own?

Copywriting Hooks 101 £19

Ready-to-use hook templates for titles, ads, emails and social posts.

Get it
8 Hooks that Stop the Scroll £15

Eight proven openers for ads, WhatsApp messages and social posts.

Get it

See all guides and kits

How the hook checker works

Scores the opening line of your ad, email, post or landing page and shows how to make it stop the scroll.

  1. Paste the first line of your copy.
  2. The checker scores it for clarity, specifics, curiosity and length.
  3. Use the tips and templates to write a stronger version.

Common questions

What is a hook in copywriting?

The hook is the first line people see. Its only job is to make them read the next line.

What makes a good hook?

It is short, specific and about the reader. Numbers, a clear benefit or a surprising fact all help.

Where can I get more hooks?

The Hook Vault has 101 fill-in-the-blank hooks for ads, email, social and landing pages.

Related free tools

  • Free meta tag generator: Writes the title tag, meta description and social sharing tags for any page, with live length checks so nothing gets cut off in Google.
  • Free keyword generator: Finds the words your customers type into Google and sorts them into questions, comparisons and ready-to-buy searches.
  • Free Google snippet preview: Shows how your page title, address and description will look in Google search results on desktop and mobile, before you publish.
  • See all free SEO tools

Rather have it done for you? The Hook Vault, 101 hook templates, by Aarya Haran, freelance SEO consultant in Salford.

Last updated 30 October 2026