Local SEO checklist

22 things that help local businesses show up on Google. Tick off what you have done, and your progress is saved in your browser.

0 of 22 done
Tick what you already have in place.

Google Business Profile

Your website

Listings and citations

Reviews and trust

Local content

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Local SEO Starter Kit £35 (worth £50)

GBP Fix Plan, schema workbook and a Full Website Report together.

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Google Business Profile Fix Plan £12

A step-by-step plan to fix the gaps that keep your profile out of the Maps top 3.

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See all guides and kits

How the local seo checklist works

A step-by-step local SEO checklist for small businesses, covering your Google Business Profile, website, listings, reviews and local content.

  1. Work through each section and tick off what you have done.
  2. See what is left to do.
  3. Fix the gaps, starting with your Google Business Profile.

Common questions

What is local SEO?

Local SEO helps your business show up when people nearby search for what you offer, on Google Search and Google Maps.

How long does local SEO take?

Small fixes can help within weeks. Steady results usually take 3 to 6 months of reviews, content and listings.

What is the most important local SEO step?

A complete, accurate Google Business Profile with regular reviews.

Related free tools

Rather have it done for you? Local SEO, from £299 a month, by Aarya Haran, freelance SEO consultant in Salford.

Last updated 3 November 2026