Google Business Profile score

Answer 13 quick yes or no questions and get a score out of 100, with the fixes that matter most for showing up on Google Maps.

Your Google Business Profile is claimed and verified.

Your main category is the most specific one that fits (for example “Emergency plumber”, not just “Plumber”).

You have added 2 or more relevant secondary categories.

Your business name matches your signage exactly, with no extra keywords.

Your address, phone number and website are correct and match your website.

Your opening hours, including holiday hours, are up to date.

Your business description is filled in (around 750 characters) and mentions what you do and where.

You have listed your services or products, with descriptions.

You have 10 or more real photos, including your premises, team and work.

You have posted an update or offer in the last 30 days.

You have 10 or more Google reviews.

You reply to every review, good and bad.

You have answered common questions in the Q&A section or your description.

Want your profile fixed for you?

I set up and optimise Google Business Profiles for local businesses in the UK and India: categories, services, description, photos guidance and first posts.

Ask about a profile tune-upLocal SEO checklist

Want to go further on your own?

Google Business Profile Fix Plan £12

A step-by-step plan to fix the gaps that keep your profile out of the Maps top 3.

Get it
Local SEO Starter Kit £35 (worth £50)

GBP Fix Plan, schema workbook and a Full Website Report together.

Get it

See all guides and kits

How the google business profile score works

Answer 13 quick questions about your Google Business Profile and get a score out of 100 with your top fixes to show up higher on Google Maps.

  1. Answer 13 yes or no questions about your profile.
  2. Get your score out of 100.
  3. Follow your top fixes, or get a full fix plan.

Common questions

What makes a strong Google Business Profile?

The right main category, complete details, regular photos and posts, plenty of recent reviews with replies, and a link to a website that matches your details.

How can I rank higher on Google Maps?

Choose the most accurate category, fill in every section, add photos often, get steady reviews, and keep your name, address and phone the same everywhere online.

Can someone set up my profile for me?

Yes. OnPage Digital sets up and optimises Google Business Profiles for £149.

Related free tools

  • Local SEO checklist: A step-by-step local SEO checklist for small businesses, covering your Google Business Profile, website, listings, reviews and local content.
  • Free Google review link generator: Creates a direct link to your Google review form, so happy customers can leave a review in one tap.
  • Free schema generator: Creates LocalBusiness schema markup (JSON-LD) for your website. Fill in your business details, copy the code and paste it into your site. No coding needed.
  • See all free SEO tools

Rather have it done for you? Google Business Profile setup, £149, by Aarya Haran, freelance SEO consultant in Salford.

Last updated 30 October 2026