Last updated: 30 October 2026

This policy explains what personal data OnPage Digital collects, why, and what your rights are. It is written in plain English. If anything is unclear, message me and I will explain.

Who I am

OnPage Digital is a freelance SEO and copywriting business run by Aarya Haran (legal name Janaki Iyer), a sole trader based in Salford, Greater Manchester, United Kingdom. For this website I am the data controller.

Contact: WhatsApp +44 7818 913203 or the contact page.

What I collect and why

  • Free SEO audit tool. If you enter your name and email to get your report, I store your name, email, the website you checked, its score, whether you ticked the box to hear from me, and the date. I use this to send your report and, only if you agreed, to follow up about SEO help. Lawful basis: your consent for follow-up emails; legitimate interests for delivering the report you asked for.
  • The website you check. The audit and other tools fetch the public web page you enter so they can analyse it. I do not collect anything from that site beyond what is publicly visible.
  • Abuse protection. To stop the tools being overloaded, I keep a short-lived, scrambled (hashed) version of your IP address for up to 24 hours to count how many audits you have run. It cannot be turned back into your IP address.
  • Messages. If you contact me on WhatsApp, LinkedIn or email, I use what you send to reply and, if we work together, to do the job. Lawful basis: legitimate interests, or steps before entering a contract.
  • Clients. If you hire me, I keep your contact details, project files and invoices. Lawful basis: contract, and legal obligation for tax records.
  • Purchases and Tool Pass. If you buy a digital product, report or Tool Pass, payment is handled by the payment provider shown at checkout. I never see your card details. I receive your name, email, what you bought and a licence key, which the site checks to unlock paid features. Lawful basis: contract.
  • Analytics. If you accept cookies, Google Analytics records anonymised information about how you use the site, such as pages visited and device type, so I can improve it. Lawful basis: consent.

Cookies and local storage

  • Analytics cookies (Google Analytics, set via Google Site Kit). Only set if you click Accept on the cookie banner. They help me understand which pages are useful. You can change your mind at any time using the Cookie settings link in the footer.
  • Essential local storage. The site stores your cookie choice and, if you have one, your Tool Pass licence key in your browser so you do not have to enter it again. These are needed for the site to work as you asked and are not used for tracking.
  • Fonts. Some pages load fonts from Google Fonts, which means your browser connects to Google’s servers and shares your IP address with Google for that purpose.

Who I share data with

I do not sell your data. I only share it with services that help me run the business:

  • Namecheap (website hosting)
  • Google (Analytics, if you accept cookies; Google Fonts; Google Search Console)
  • Meta / WhatsApp (if you message me there)
  • My payment and digital delivery provider (if you buy something)
  • My accountant or HMRC, where the law requires it

Some of these providers are based in the United States. Where data leaves the UK, it is protected by UK adequacy regulations (including the UK-US data bridge) or the UK International Data Transfer Addendum.

How long I keep it

  • Audit tool details: up to 24 months, or sooner if you ask me to delete them.
  • Enquiries that do not become work: up to 12 months.
  • Client records and invoices: 6 years, as required for UK tax.
  • Analytics data: 14 months.

Your rights

Under UK data protection law you can ask to see the data I hold about you, correct it, delete it, restrict or object to how I use it, or get a copy to take elsewhere. You can withdraw consent at any time, for example by replying to any email to say stop. Message me and I will respond within one month.

If you are unhappy with how I handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. I would appreciate the chance to sort it out first.

Children

This site and its services are for businesses and adults. I do not knowingly collect data from anyone under 16.

Changes

If I change this policy, I will update the date at the top of this page.